The Wisconsin Manufacturing Study:
An Analysis of Manufacturing Statewide and
in Wisconsin's Seven Economic Regions
Table of Contents

(39 kb)
View the complete table of contents for The Wisconsin Manufacturing Study.
Executive Summary

(160 kb)
High-level findings of the Wisconsin Manufacturing Study, including an overview of Wisconsin’s statewide economic drivers, obstacles to growth and recommendations for statewide change.
1. Global Manufacturing and the New Economy

(102 kb)
The importance of changing the conversation between Wisconsin manufacturers and their customers from price to value and five key steps for creating total value solutions.
2. The Wisconsin Manufacturing Study

(169 kb)
An overview of Wisconsin’s seven major economic regions and a review of the eight states that are considered its primary competitors.
3. Concerns of Wisconsin Manufacturers

(82 kb)
An overview of the concerns of Wisconsin manufacturers and what they believe will help them be more competitive (based on a May 17, 2005 panel discussion and a statewide survey of Wisconsin manufacturers).
4. Wisconsin's Manufacturing Status

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A comparison of Wisconsin to its eight primary competitor states, including gross product, productivity, capital expenditures, employment and exports.
5. Wisconsin's Statewide Driver Industries and Industry Clusters

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Wisconsin’s statewide drivers and regional drivers broken down by industry, including economic health, observations, challenges and future recommendations.
6. Wisconsin's Business Climate

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Addressing the strengths, weaknesses, opportunities and threats to Wisconsin’s statewide drivers. Also includes an overview of Wisconsin’s employment outlook and the costs of doing business in Wisconsin (taxes, workers’ compensation, insurance, employee benefits, utilities, infrastructure, regulatory and international trade).
7. Central Region

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A summary of the findings from the analysis for the Central economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the Central Region include: Adams, Clark, Langlade, Lincoln, Marathon, Portage, Taylor, Waushara, and Wood.
8. East Central Region

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A summary of the findings from the analysis for the East Central economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the East Central Region include: Brown, Calumet, Door, Kewaunee, Marinette, Menominee, Oconto, Outagamie, Shawano, Waupaca, Winnebago.
9. North Region

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A summary of the findings from the analysis for the North economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the North Region include: Ashland, Bayfield, Burnett, Douglas, Florence, Forest, Iron, Oneida, Price, Rusk, Sawyer, Vilas, and Washburn.
10. South Region

(694 kb)
A summary of the findings from the analysis for the South economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the South Region include: Columbia, Crawford, Dane, Grant, Green, Iowa, Juneau, Lafayette, Marquette, Richland, Rock, Saulk, and Winnebago (IL).
11. Southeast Region

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A summary of the findings from the analysis for the Southeast economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the Southeast Region include: Dodge, Fond du Lac, Green Lake, Jefferson, Kenosha, Manitowoc, Milwaukee, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha.
12. West Central I Region

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A summary of the findings from the analysis for the West Central I economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the West Central I Region include: Barron, Buffalo, Chippewa, Dunn, Eau Claire, Pepin, Pierce, Polk, and St. Croix.
13. West Central II Region

(395 kb)
A summary of the findings from the analysis for the West Central II economic region of Wisconsin including detailed information related to regional driver industries and industry clusters. In addition, manufacturing executives from the region provide a perspective on the key issues they feel are having the biggest impact on their business.
Counties for the West Central II Region include: Jackson, La Crosse, Monroe, Trempealeau, and Vernon.
14. Appendices

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Including various reference tables and background material used throughout the report.